It’s one thing to start a business or a brand and it’s another thing to build brand love and affinity.
Assume you’re a young person looking to get the attention of your crush. Won’t you need to put your best foot forward to achieve your goal?
Now, this is what out-of-home advertising (OOH) is all about; pushing your brand or business to win the attention and love of your consumers to get you to your end goal of impacting lives while generating high revenue.
Why is Out-Of-Home Advertising Necessary?
OOH Advertising is one of the oldest and most visible forms of advertising.
It allows brands the opportunity to engage the audiences in ways that other forms of advertising can’t match.
People spend more time outside of their homes commuting from one place to another in search of greener pastures, for the sake of socialising and for many other reasons. It is important to bring your brand to where the people are.
Also, OOH Advertising is your best shot at sustaining their attention because if Ads should pop up on the mobile devices of consumers,It’s pretty easy for them to skip them without seeing the brand name or even the product or service advertised but a static billboard won’t get skipped.
OOH begs the attention of the consumers and pushes them to make more enquiries about the product or service advertised.
Statistics show that more people walk on weekends compared to weekdays and vehicle travel goes down on weekends. Also,79% of people are aware of billboards and a high 63% of them claim to understand the message of the Ads all the time. This means you have a lot of eyeballs on your brand and can spike interest.
Various Forms Of Outdoor Advertising
It’s interesting to note that while a static billboard is the most known form of OOH, It’s not the only form of OOH. Some of the many forms of Outdoor Advertising are:
- Static and Digital Billboards
- Transit Advertising
- POS and ATM displays
- Guerilla Advertising Outdoors
- Mobile Billboards
Why Outdoor Advertising in Lagos is the in Thing
OOH advertising in Lagos is the next big thing, and here’s why.
First, Research shows that outdoor advertising generates 50bn worth of commerce annually.
In 2018, outdoor advertising accounted for 28% of total media spend in Nigeria, seizing an exciting 63% of the consumers’ attention, after Radio(74%), to emerge the second most engaging and effective form of advertising.
With Lagos state being the second largest city in Africa and the commercial capital of Nigeria, advertising on billboards lets you reach over21.3 million people.
The busy streets of Lagos always see people walking or moving in different vehicles,and this presents fresh chances for you to entice them creatively through OOH.
Upon contact with your outdoor ad, consumers get teased into making more enquiries online and this further informs their purchasing decision.
7 Best Locations For Out-of-Home Advertising in Lagos
Even though Lagos city is conducive for OOH, there are strategic touch points that are best for effectiveness and these places are:
Lekki cushions itself in the part of Lagos called ‘The Island’; a high-brow area that is home to the people within the socio-economic class of A-C1.
People also look forward to visiting the many exciting places on the Island especially on weekends as every unwinding happens there.
The influx of people into the Island is something that gives us more leverage and if what you need is visibility, through proper socio-targeting, OOH advertising will definitely be effective here.
OOH advertising will be vigorous in Lekki Phase 1, Lekki-Epe Express Way and 1004 Bus stop.
Surulere sits in the heart of Lagos, providing sanctuary to people within the socio-economic classes of B and D.
The place holds the popular Ojuelegba, a major bus stop and has markets situated everywhere around it. It’s often crowded with people going about their businesses.
Places like Teslim Balogun buildings, Stadium, Ojuelegba, and Barracks are healthy for effective OOH advertising.
Maryland has a major roundabout that connects Ojota, Oshodi(Shogunle), and major bus stops in Surulere, translating into having many people around that area because of the various activities that go on there.
You could find people between the socio-economic class of B and D within the area, making it a perfect spot for OOH advertising.
Lagos Island is the financial hub of Lagos. This location is where the largest market, the famed Balogun Market, stands tall.
This is the commercial centre of Lasgidi with high traffic. This place also houses the fascinating Eko Bridge.
People often come from different states to buy and sell there, and sometimes, the population is so much that there is literally traffic when people are simply walking with their legs! The place is one of the most conducive places for result-driving OOH advertising.
Ojota is the part of Lagos that links you to Ikorodu road.
Asides the several other bus stops along the roads of the area, Ojota Bus Stop itself is a very suitable area with high foot-falls, having markets on almost every corner of the road.
With the large room for attention-grabbing billboards and exciting brand activations, passing across your brand message will be effective through OOH advertising.
Berger has a major bus park that welcomes people that come into Lagos from other states.
It’s the area that connects Ogun and Lagos states together respectively. The traffic here is quite impressive and the probability of your OOH advertising leaving a good lasting impression is quite high.
Ikeja is a big Local Government in Lagos and an urban area too.
It’s got way too many junctions, bus stops and areas, all consumed with many commercial and social activities. Ikeja is ‘the island’ of ‘the mainland’.
Allen Avenue, Opebi, GRA, and Computer Village are suitable places for effective OOH advertising. Allen Avenue is an urban area with different banks dotting the street, people will always come from different places to do different things in banks.
Computer Village is the home of all things involving technology. Gadgets like phones, laptops, Television, e.t.c get sold and repaired there. The foot-fall here can be nothing short of high with places like this.
Getting started with Outdoor Advertising in Lagos, Nigeria
Outdoor advertising has certain key factors that could make it a success.
1.You’d need to know exactly who you wish to talk to about your product or service so good targeting is of great importance because you cannot rely on obfuscation in business.
2. Dream team makes the dream work. Your business or brand deserves the limelight and you’d need a reliable team whose efficiency is top-notch. You’d need a team like Transpose services, an experienced leading marketing communications and branding agency, that understands the several branches necessary for the success of OOH advertising. It is very important to get on board a company that shares your dream as theirs because only then, you can achieve your target.
3. OOH advertising should be informative while being entertaining too. You want to get the consumers fond of your brand or business, so it’s best you pick up that drawing board and maximise it. Be daring with your ad-informative enough to get them accustomed to your message and exciting enough to steal their ever-dwindling attention.
4. It’s very key for you to be truthful and credible about your brand or business. Don’t over-promise and under-deliver. You may excite your TA enough to push them to make a first buy but once the product or service delivers on its promise, then consumer retention becomes easy.
Seeing that you’re armed with the major knowledge required to create and manage a solution-driving OOH campaign, it’s imperative to note that a good team is of utmost importance.
You should check out Transpose services for your OOH advertising in any part of Lagos. To begin with, a solid foundation for your brand, oh! And the discounts are titillating too.