Growing a business is easier when you have the right tools and know the right channels to use when pushing your product or service. At this point, experiential marketing is one major arm of marketing, whose effect shouldn’t be undermined, in reaching your target. Experiential Marketing involves the different means to which consumers get to…
More than a decade ago, many people thought transit advertising and other traditional marketing will fall to the social media onslaught. But today, bus advertising stands strong, driving impressions daily , and helping businesses to reach new customers, establish emotional connections and drive bottom lines. But how much does it cost to advertise on BRT…
Outdoor Advertising has spanned from times past and still maintains a sturdy relevance in today’s times. It has been, and is still an effective form of outdoor Advertising, helping brands and businesses reach their consumers at different touchpoints and inducing brand recall. Statistics have shown that a large 72% of consumers are likely to recall…