Flyers Marketing

Flyers Distribution: How to Plan A Campaign That Drives Result

(Last Updated On: August 7, 2019)
Transpose Services’ team on a flyers marketing campaign for UBA’s Leo

Do you know that 48% of consumers visit or call the store after receiving a flyer?

Perhaps, you don’t.

According to research by DMAs, 48% of consumers actually visited the shop advertised after receiving a flyer through their door, requested for extra information or bought a product.

A different study reveals that 7x more consumers visit a store if exposed to a flyer.

Of course, these show how important flyers marketing is today.

Another study shows that 38% of flyers are kept for at least a few days, 13% are kept for over a week while those with money-off coupons are 50% more likely to be held for at least a week.

But 33% of potential consumers would keep such flyers instead of trashing them.

So, imagine what it means for your business if you distribute 10,000 pieces of well-designed flyers with money-off coupons to a well-targeted audience.

Of course, more sales.

The truth is achieving success with flyers distribution is not rocket science especially in Lagos. The key elements to achieving this are astonishingly simple.

So, in this article, I will walk you through how to use flyers distribution campaigns in 6 simple steps to drive results.

If you find it helpful, which I am sure you would do, please share with friends using the social media buttons and I will be super grateful.

So, let get started.

How to plan a flyers distribution campaign that drives result

In an era where a lot of consumers are bombarded every day with a lot of advertising noise, a well-executed leaflet marketing campaign can help businesses to cut through the noise to get their messages across.

Of course, there is no argument against this.

But how do smart businesses plan campaigns that truly drive results?

Let find out.

Thorough Assessment

Of course, you would quite agree with me that this is the number one prelude to a successful campaign.

The truth is those that fail to plan are planning to fail.

A study shows that only 8% of people achieve their goals while the other 92% don’t. This stat re-state the need for thorough planning.

So, it is best you give your business better shot at succeeding by putting in place a solid plan for the campaign.

Before getting started, make sure you understand how the campaign fits into your overall business goals and ensure there is alignment between the two.

Now, set objectives for the campaign, including the parameters for measuring success, develop a specific marketing persona for the campaign, establish a budget baseline and finally, create a timeline.

Channels integration

Flyers marketing should integrate flawlessly with other marketing channels, of course, this is important to inspire results with the campaign.

Perhaps, you would agree with me that marketing today has evolved into something bigger than being linear.

Today, it is multi-dimensional, multi-faceted and multi-channel.

So, to drive results with flyers marketing, of course, plan it in such a way it could trigger multi-channel interactions.

For instance, include a coupon code on your flyers and create a dedicated landing page for the campaign.  

The landing page should be such that people would have to input their names and emails before redeeming the coupon. Of course, integrate the opt-in form with your email marketing system.

Now, use emails series to nurture the leads.

You could also use SMS shortcode in place of a landing page.

The advantage with this integration is that it is simple, easy to use and of course, inspires immediate results.

Understand your demographics

Demographics have always been an invaluable part of today’s marketing.

Understanding who your consumers are, their age range and sex, occupation, annual income and sometimes, their educational level could be all a marketer needs to move the needles.

Of course, targeting high-touch products to low-income earners is not just a waste of marketing resources but also overtly embarrassing.

So, it is important you have a perfect knowledge of your ideal customers before launching any flyers marketing campaign.

Of course, this knowledge should include understanding where they converge and the best time of the day to reach them.

A few amazing things about demographic marketing is that it makes marketing highly targeted, lowers costs, easy to manage, create a unique marketing story and importantly, it increases conversion rate.

Craft a unique message

One way to stand out in an environment that is hunted every day by a plethora of advertising noise is to craft a message that stands out.

And one amazing way to do this is through good stories.

Of course, you would agree with me that people are easily influenced by good stories.

So, leverage the power of storytelling to influence, persuade and close sales. According to The Entrepreneur, this is the most powerful tool in your selling toolbox.

And I believe them.

While it is not recommendable to have too many texts on your flyers but it is still possible to craft a compelling brand story that sells in a few words.

If you don’t know how to do this, then engage a copywriter.

Get an engaging design

Of course, a compelling story without a good design to convey it is as good as dead.

So, to drive results with flyers marketing, you also need flyers that stand out.

The design should be able to communicate your value propositions clearly and without ambiguity, conjure up emotions and attractive to the eyes.

Luckily, you can check out this guide for inspiration on how to design flyers that drive results.

Of course, hire a good distribution company

Ignore this at your peril.

You need a team that can get to your prospects no matter where they, relate with them on a personal level, sell the flyers to them without breaking sweats and project your brand professionally and in a way that is emotionally appealing.

The success of the entire campaign would depend on the agency you engage,

So, always go for the best.

Getting started with flyers distribution campaign in Lagos

At Transpose services, we have mastered the art of using flyers to drive results.

Over the years, we have executed impactful flyers distribution campaigns that help people to get their messages across, connect people to brands and drive bottom-line.

From the planning process to the execution, we work tirelessly to ensure our clients are satisfied.

Get in touch with us? Discover how your brand can leverage our experience to create emotional responses from consumers that can drive result. LEARN MORE

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